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Tuesday, 12 January 2016

Choosing The Best WordPress SEO Plugin For Your Website

Two search engine optimization plugins are most popular than others. Yoast’s WordPress SEO plugin and All In One SEO Pack. Both are highly rated and popular amongst various communities. However, you always need additional plugins for additional tasks. Say for example,implementing your analytics tracking code throughout your website. Nevertheless, here is a quick checklist that will help you to choose the most compatible SEO plugin for your website-

Is it compatible?

When a thing well-matches another, it results in a productive synergy. Same is with plugins. The first thing you should ask yourself is, “Is this plugin compatible with the various functionalities of my website?”; “Is it technologically advanced and easy to configure and use?”; “Does it ensure future compliance with respect to quality and compatibility?”

Is it backed with enough technical support?

The experts usually recommend users to choose a plugin that is backed with enough technical support. If not technical then it should have enough support from various forums, community portals, review portals, and feedback junctions that show feedback from long-term users. This helps to make a wisedecision in terms of choosing the best SEO plugin for your website.

Is it used by many?

This, here, we talk about the plugin’s popularity in the market that fairly suggests the plugin’s usage credibility. When you use a plugin that is used by many you can easily browse through expert troubleshooting ideas. In this way you can overcome trivial or not-so-trivial bugs easily using the inputs from experienced users who share their opinions on various threads, forums, and social media platforms.

Cosmos Creatives provides SEO Services in Dubai including expert consulting over appropriate installation of plugins, and analytics.

Thursday, 17 December 2015

Search Engine Optimization- Content That Gets Shared Is Content That Ranks?

Social search is evolving. Social search is not anymore just a facilitator of increased Facebook visibility but improves overall search engine optimization. For those who don’t know, what social search means, it is simply a way search engines incorporate user’s social media behavior to display relevant search results.

The more shares, the better your rank…
Being an SEO company in Dubai or anywhere means understanding the social platforms very well.
If your content is shared on social media, it means people are ‘reading’, or ‘listening’ or ‘watching’ your content and then sharing it. This leads to more traffic on the particular web page which means more number of inbound links. In this way you rank better and better with each social media share.

Important tips to optimize your content for social search
Optimize your blogs for social search. Integrate social elements or buttons to every blog such that it can be shared across various social media platforms.

Click to Tweet- Click to Tweet is an amazing free service that increases traffic to your website. Your content will contain certain important points. You can add a link after such lines to encourage readers tweet the same, linking back to your content post. It is a nice strategy that is easy yet effective to get your content viral.

Putting a face- Encourage your bloggers to link up their individual social media accounts especially their Google+ accounts. Author’s photo makes your post stand out and invite more clicks and traffic.

For instance, an online marketing company in Dubai noted that Mashable ranks first and HubSpot second in the case below. However, HubSpot’s post got more traffic due to the addition of author’s photo unlike Mashable’s text only snippet.

Monday, 9 November 2015

3 Important Reasons To Go For Pay Per Click Advertising Dubai in 2015

Pay per click advertising surely drives results for all brand types. Being said that, Pay per click advertising alludes to 4 essential reasons to choose PPC in 2015 for your brand. 

Below are 3 reasons to convey that per click advertising Dubai is a step taken in the right direction-

The advertiser needs to pay only for a click from the interested person

PPC is a straightforward process that produces straightforward outcome. So as amarketer, you know where your dollars are getting spent. Also you pay only when an interested person clicks on your ad. This saves you from the expenses splurge of traditional advertising offline, where a marketer spends huge dollars that don’t even guarantee whether your target market will engage with your ad or not.

You can tweak the budgets anytime

With Pay Per Click Advertising Dubai you don’t need to be determined of every ad budget unlike traditional advertising. In fact, PPC lets you set budgets within your reach. You can set maximum bids, thus preventing the bids to rise higher than your budget.You can change the daily spends anytime. However, it does not mean that lower budget can give you effective outcome. It largely depends on how competitive is your chosen keyword and your industry.

Reach the target consumer at the correct time with the correct ad

Do you want to reach a specific consumer at a specific time in a specific place with a specific advertisement? PPC’s location targeting and delivery options ensures your ad reaches your target consumer. It even provides device-specific options such as mobile. So communicate your messages to your target consumers at prime time on the devices they spend most of their time using pay per click advertising Dubai.

Image Source: elitewebservices.net, makemixmoneyonline.com, calibergroup.files.wordpress.com

Wednesday, 21 October 2015

3 Tips for Combining Search Engine Optimization and Content Marketing

Affordable SEO Services in Dubai are ample in numbers but reliable ones are very few. Just being in the group of Affordable SEO Services in Dubai is not enough. SEO is effective when it is combined with content marketing. How do you that? By following the three tips-

1.    Set up key performance indicators

Setting up key performance indicators has been never easier thanks to evolving digital landscape. Now real-time analytics are at your fingertips. So the next time you choose to focus on “conversion rates” or “shares”, justensure that the particular criteria are measurable. Also figure out the best strategy to keep a track on what you are quantifying to measure the results.

2.    Understand your Target Group

This involves more guesswork where you need to predict (which can go wrong) your potential target group.Having said that, it does not mean you can ignore this guesswork. With little tweaks you arrive at accurate answers. So for example, ask yourself - Who are my customers? What do they have in common? It is age, location, orcorporate philosophies?

After that, visualize personas that resonate the best with your target audience. Why does a particular audience like my product or service? Can we be doing more? Can it sustain? How do I continue to satisfy current clientele while also targeting a slightly different audience?

And to improve efficiency, what audience type shows a built-in overlap (if any)?

3.    SEO-optimized content | Affordable SEO Services in Dubai

SEO-optimized content refers to ways to improve your content relevancy. This is accomplished when you incorporate high-impression relevant keywords. But remember that keyword stuffing will also degrade your website ranking!

Sunday, 13 September 2015

Search Engine Optimization Ranking Trends To Define Your Brand In Near Future

This is a world where most purchase decisions are now mostly made at the tip of a swipe on a smartphone interface. Result page ranking and a customer’s preference of a website to buy or avail a product or service, go hand in hand. This alludes to 3 major SEO ranking trends that will define your brand in the coming years.

Content relevancy is predominant

Content marketing forms the most important aspect of Search Engine Optimization ranking parameters. The key insight is that Google will continue to weigh the quality of content year after year. So if your search engine optimization strategy predominantly focuses on verbose content but not quality, you will lose the trust of the customers eventually.

Mentions veil link building

Gone are the days when link building used to be chief catalyst of SEO ranking. Unnatural links are no more entertained. The importance of wide range of backlinks to a page through external sources is also waning.
Mentions are growing in important compared to link building. So you mention your brand on other websites, (social media included), and you will see your ranking grow.

User experience is crucial

Google’s Mobile geddon algorithm update of April 21, 2015 gives top priority to web sites that are mobile optimized. Although the change doesn’t affect desktop or laptop searches, it makes a huge difference. For instance, 30% of top 30 sites appearing Google’s search results are mobile optimized.

Last but not the least, using black hat SEO tactics can get you temporary search results but won’t help you save a bad customer experience.

Thursday, 20 August 2015

2 Common Myths To Enhance SEO Ranking Of A Website- Busted

It is 2015 and search engine optimization continues to trouble digital marketers with Panda updates and other Penguin algorithm updates. The SEO aspect of digital marketing is an ever-changing phenomenon. But in this volatile SEO landscape, myths are always devious. We raise the veil from some of the SEO myths you need to avoid.

Stuff keywords in the title to increase ranking

Keyword stuffing has become an obsolete practice. If you still follow it, prepare to face the flak from Google. Google’s Matt Cutts had already waived a red flag in 2007 warning users against keyword stuffing to rank higher in search results. To punish those practicing this, Google continuously unleashes new algorithmic updates to penalize bad quality content.

The solution is to make your titles reader friendly. The reader should not assume that the particular article is just to promote a keyword’s significance but rather to throw light on useful information for the reader.

Avoid wasting time on inclusion of images in your content

For long time, it was believed that images don’t form an integral part to improve website ranking. However, do remember that images are viewed 10 times more than text. Therefore, images have greater appeal. So include images with proper alt tags related to your targeted keywords and see the results.

Note- Search engines can’t track images on websites. Therefore, ensure that you associate an alt text with the image to make sure that Google knows what the image is about. When you don’t include the text, you just make your page less visible to Google.

Need help in drafting and executing well-planned Search Engine Optimization strategy? Feel free to get in touch.

Tuesday, 14 July 2015

Which Is More Effective on Facebook? Native Or YouTube.

It has been seen from 2014 that there has been an increase in native video uploads on Facebook versus YouTube video embeds. Surprisingly, the latter enjoyed dominance on Facebook until early 2015. This blog throws light upon the role of Native videos on Facebook. Whether you should make it a part of your Social Media Marketing Strategy? Does Native video marketing take the pie when it comes to making the most of your video marketing efforts on Facebook? Let us know.

What does Facebook favor?

The last few months connote Facebook’s preference towards native video uploads versus third-party video embeds like YouTube.

Why you should opt for native videos on Facebook?

Facebook announced that they would limit the reach of third party images and videos like YouTube. It is perhaps in line with Facebook’s subtle yet apparent animosities towards Google.

Facebook is a social media platform which does seem to support native video uploads vs. third-party video embeds. This fact is at least true when compared to Google’s YouTube. However, it is still unknown whether Facebook actually holds a prejudice against third party videos. In any case, native videos on Facebook remain the best approach at the moment.

A study indicates that native videos provide 2 times more engagement than third party videos. Similarly, native videos give you 2.37 times more likes, 2.66 times more shares, and 7.42 times more comments.

Did you notice anything like it? Want to share something? Leave your comments below.