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Friday, 15 May 2015

Are You Overlooking 66% of Your PPC Inspired Sales Through Phone?

Do you know what is hot in the search account landscape right now? Driving phone conversions with PPC. And if you’re ignoring this aspect then you’re probably overlooking 66% of potential traffic.

This blog further throws light on the subject and how you can use mobile PPC to attain greater conversions.

We are now in the digital age:

Back then phones accompanied us in everything from acquiring someone’s contact information, buying items through a phone catalogue to having them shipped to our houses.

Enter the digital age. As internet spread their webs across the world, marketers were now more interested in connecting with target audiences digitally. Today, much of the above activities I referred to are now done online.

Let’s delve into more reasons as to why Search Engine Marketing managers need to focus on the phone.

Overlooking mobile is overlooking money

Online advertising for your brand generates phone calls and offline store visits. They ultimately lead to sales. However, digital ads often lead to phone calls which are difficult to measure.

For example, let’s say that for every online sale your ad triggers, there are two sales that occur by phone. This means that approximately 66% of your online-inspired sales are overlooked by your digital marketers.

Phone Calls Convert Better Than Online Leads

The engagement through a phone call is “bottom of the funnel.” Therefore, it has greater chance to convert the lead than online proposals as you are “interacting” in an animated mode. Also a person calling you denotes that she is super interested in your product or service.

Want to share something? We are eager to hear.


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